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An image is worth a thousand word. You should also consider the fact that YouTube uploads 5 hours of video every second, with 30 still images per second, which is a lot of words.
One of the great benefits of social media is how it empowers us to create and share video content. If business owners are willing to learn and adapt these technologies, this represents a great opportunity.
This article will show you how to set up a YouTube channel. This is a great way to use social media for small businesses.
What to consider when starting a YouTube channel
Let’s look at some of the decisions you made along the way before we start a YouTube channel.
Who are your target audiences?
Consider the target market you are aiming to reach. Are your target users watching video content? Do they watch video content on YouTube?
YouTube can be used as a social networking site or simply for hosting your videos. https://getfans.io can help with gaining more subscribers. You will embed them into your website or other channels.
What video assets are you currently using?
It’s a good idea to use existing video material for your YouTube channel. However, you can make your own videos and be more selective in the topics and themes you choose.
It’s a good idea to create a social media content strategy, so you know where you are heading before setting up your YouTube account.
What skills and tools are required?
YouTube allows you to create video in many ways. All you need is a webcam, or a smartphone with decent cameras. For live video, we recommend purchasing a microphone, a tripod, and light ring.
You have just begun a journey of learning skills. Your most important skills are patience and motivation.
How to start a YouTube channel for your small business
Social media has enabled us all to be marketers, advertisers, and movie stars. Small business owners can benefit from this if they are willing to put in the effort to learn how to make the most of social interaction and video.
It is simple to get started with a YouTube channel. Let’s take a look at the steps.
Step 1: Activate the channel
Your YouTube channel is waiting for you if you have a Google Account. Log in to YouTube and select Your Channel from the top-right menu. You will be prompted to create either a personal or business account.
To create a YouTube brand account for your business, choose a name or company. This can be accessed by other people within your company. As the name, enter your company name or brand name. Your YouTube channel is now created.
You will first need to create a Google account if you don’t already have one.
Anyone with a Google account can log in to YouTube and activate their channel. Click on “Your channel” in the menu.
Step 2: Pick your channel art
You can place a background image on your YouTube channel’s homepage at the top of your page. This is your channel art. You can choose any image and you can always change it.
The image will be large so you should provide a high resolution image that is compatible with your brand and logo. We recommend that you use your logo for the channel icon. You can change it by hovering above the icon next your account name, and clicking Edit profile picture.
Channel art is a large background picture that can be used to create a style for your YouTube channel.
Step 3: Customize the channel
Click the Customize channel button to go to the About tab. You can now enter a description text about your business, as well as a location and contact email. You can also provide links to other social networks as well as your website. These links will be prominently displayed in your channel art photo.
You can also choose other YouTube channels you wish users to see when visiting your channel. These channels are selected as featured channels during the customization process.
Here you can describe your company, send an email to contact us, and link back to your website and other social profiles via your YouTube channel.
Step 4: Upload your video
Once your channel is set up, it’s time to start focusing on the content. Are there videos already available on your channel? To upload your first video, click the Create button in the top-right corner of your screen. After a file is uploaded, you will need to add descriptive information about the video.
This part of the process is very important. It will affect its appeal and how it appears on video searches. You can also edit YouTube videos after they have been uploaded using the interface.
Once your videos are uploaded to YouTube, you can trim, blur and add audio or end screens.
You can also create a live video if you don’t already have one by selecting Live over Upload. Although it takes some planning, you can create a live video.
Step 5: Create a channel trailer
Users will see the featured video when they visit your channel. You decide which video or trailer should be shown. It is a smart idea to create a video just for this purpose.
You can create one that welcomes users to the channel. Explain what they will find. For returning viewers who have been introduced to the channel, you can choose a different video. They may be more responsive to different content.
Step 6: Let the world know about your new channel
Some social media management tools allow you to manage your YouTube activity alongside your other social networks. You can also integrate video posts to your content calendar.
Social media tools can also be used to plan communications on other channels, such as the announcement of your YouTube channel.
You should promote your YouTube channel in all your social networks if you intend to make it your primary social network.
Begin with your email newsletter. Next, create social posts on other networks with embedded video to invite your audience members to follow your channel.
You can also form partnerships to become a featured channel with other YouTube channels and do social media advertising campaigns to create more followers.
YouTube channels are not easy to grow organically. Subscribers and viewers have to be more natural than other social media users. To build a community, it takes dedication.
Upgrade your business communication to visual
YouTube and other platforms such as YouTube allow you to upload, edit and share your video content. Video is one of social media’s most effective communication channels. A Google account is all you need to create a YouTube channel. This will make video part of your business communications.